Sale day balanced by teatime.
Studio is the livestock mart back office, in the cloud. Lot it up, run the ring, record the movements, print the statements, pay the sellers, chase the debt. From any desk, on any device, with nothing to install.
How a sale runs in Studio
Hartfield Prime Cattle
| Lot | Code | Qty | Seller Acc | Seller | Unit Price | Total Price | Buyer Acc | Ear Tag | Buyer | Sold Status | Updated By | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 41 | CU | 1 | CALD01 | UK204118 501102 | HHartfield Staff | ||||||
| 2 | 42 | CU | 1 | ASHB02 | UK204118 501188 | HHartfield Staff | ||||||
| 3 | 43 | PC | 1 | NAYL03 | UK188240 300441 | HHartfield Staff | ||||||
| 4 | 44 | CU | 1 | CROW04 | UK176330 400218 | HHartfield Staff | ||||||
| 5 | 45 | YB | 1 | CALD01 | HHartfield Staff | |||||||
| 6 | 46 | CU | 1 | PELL01 | HHartfield Staff | |||||||
| 7 | 47 | PC | 1 | HART06 | HHartfield Staff | |||||||
| 8 | 48 | PC | 1 | HART06 | HHartfield Staff | |||||||
| 9 | 49 | CU | 1 | NAYL03 | HHartfield Staff | |||||||
| 10 | 50 | YB | 1 | CROW04 | HHartfield Staff | |||||||
| 11 | 51 | PC | 1 | CALD01 | HHartfield Staff | |||||||
| 12 | 52 | CU | 1 | HART06 | HHartfield Staff |
Tags scanned in the yard land on the sheet in the office.
- Pre-sale. Sale calendar. Every sale, every desk. One diary for the whole mart.
- Pre-sale. Lotting up. Tags scanned in the yard land on the sheet in the office.
- Pre-sale. Move them in. Every movement reported in one press. Anything wrong is flagged before the ring, not after.
- Pre-sale. Build the list. Buyers or sellers, by product, date and region. Add a code, drop a code, the list follows.
- Pre-sale. Tell the buyers. Catalogue's live. Text or email the lot of them before the kettle's boiled.
- During sale. Rostrum. The clerk keys it once. Board, office and phone update together.
- During sale. Pay on the spot. Seller wants his statement before he's left the car park. Here it is.
- During sale. The customer account. Holding, invoices, payments, messages. One page per customer, nothing hidden.
- Post sale. Pay the sellers. Eighteen sellers, £32,350, BACS and cheques. One button.
- Post sale. Record payments. Cash, cheque, card or bank. Post the day's takings against the right invoices.
- Post sale. Documents delivered. Sent, delivered, opened. No more "I never got it".
- Post sale. Post to accounts. Journals straight into your accounts package. Every sale reconciles before it leaves.
- Chasing debt. Who owes what. Every balance, aged. The 35-day-plus in red, where it belongs.
- Chasing debt. Send the statements. Chase the lot in one click, by post, email or text.
Lot it up in the yard, sell it from the office.
Scan tags with the stick reader and they are on the sale sheet before the wagon is unloaded. Every tag lands on its lot the moment it is read, and the office watches the sheet fill from the desk. The catalogue is finished when the yard is.
- Stick-reader scanning straight to the sheet
- Lots built on the phone in the yard or at the desk, on the same sheet
- Office and yard see the same lot list, live
“The catalogue used to be finished at seven the night before. Now it is finished when the last wagon is unloaded.”
Build the buyer list from what they actually bought. Then tell them.
Pull a list from real purchase history, by product, by breed, or by a region you draw on a map, and send the catalogue by text or email from the same screen. Every message is tracked, so you can see who got it and who opened it.
- Buyer lists built from real purchase history
- Broadcast by SMS or email to the whole list
- Sent, delivered and opened, per message
“Every prime cattle buyer from the last six months, texted before the kettle had boiled. We had two new faces at the ring that Friday.”
Built for the clerk. Keeps pace with the ring.
The clerk’s job is to keep up with the auctioneer. Hear the price, key it, put the buyer on it, next lot. A name, a number or a farm — a couple of keystrokes. Re-run, split, undo and note are one press each. Hands stay on the keyboard.
- Buyer on the lot in a couple of keystrokes: name, number or farm
- Re-run, split, undo and note at ring speed, a hotkey for each, no mouse
- Board, sale sheet and office update the moment Next Lot is pressed
“I can keep up with him now. Price, buyer, next lot. I am not looking down at a sheet trying to catch up.”
One page per customer. Nothing hidden.
Open any buyer or seller from the sale sheet and it is all there. Holding, contacts, the ledger, every payout. The cart sits at the top of the page, so a statement is one press away while they are standing at the desk.
- Overview: holding, contacts, invoices, communications, documents
- Ledger: every debit and credit, balance and days to pay
- Accounts and cart: payouts, statements, and a statement ready on the spot
“When a farmer rings about a statement, it is on the screen before he has finished asking. No more “I’ll call you back”.”
Pay every seller with one button.
When the last lot has gone through, Studio runs the checkpoint: every seller’s statement, BACS or cheque, emailed or printed, in one go, and flags the ones that need a human look first. Post the day’s cash, cheques and card payments against the right invoices. Then export the journals straight into your accounts package, already reconciled.
- Bulk statements and payouts with exceptions surfaced, not hidden
- Every email and text tracked: sent, delivered, opened
- Journal export to your accounts package (Xero, QuickBooks, Sage) with sale-close checks
“Eighteen statements and the BACS file went out before I had finished my tea. That used to be my Friday night.”
See who owes, how old it is, and chase the lot at once.
Aged debt by customer, by product, by payment behaviour. The 35-day-plus in red. Send statements or reminders to everyone over the line in one click, and see on the customer’s page when they opened it.
- Aged-debt view with last-payment date per customer
- Statements and reminders by post, email or SMS
- Payment-behaviour trends so you see a slow payer before he becomes a bad one
“I can see who is slipping before they become a problem. That alone has paid for it.”
Photograph it in the yard. It is on the sheet before you walk on.
Collective and dispersal sales run on the same sheet as the stock. The ground team walk the yard with a phone, photograph each lot, and the pictures are on the sale sheet in the office before they have reached the next tractor. If you want it, AI reads the photos and writes the titles: make, model, the lot. The team review and edit rather than typing four hundred lots from scratch. Out of signal in the far field? Keep shooting. It all uploads when the phone is back in range.
- Photos from the phone land on the lot the moment they are taken
- Optional AI labelling: titles written from the photos, checked by the team
- Works offline in the yard and syncs when the signal comes back
“Catalogue day used to be two of us typing until midnight. Now it is two phones in the yard and an hour checking titles.”
Everything in the box.
The full list, stage by stage. Every screen runs on the same data, on the desk and on the phone.
- 01
Pre-sale
- Sale calendar
- Timeline, calendar and list views. Create a sale in one step.
- Lot sheet
- Builder, fill sheet, sort, filters and history counter.
- Stick-reader scanning
- EID tags from the yard straight onto the sheet.
- Product codes
- CU, PC, YB, ST, HF per lot, with totals.
- Customer segments
- Buyers and sellers by product, breed, date range, spend, or a region drawn on a map.
- Saved and quick lists
- Buyers 30 days or 12 months. Sellers 30 days.
- Broadcast
- SMS or email to any list.
- 02
Sale day
- Rostrum screen
- Queue, active lot, remarks, price, buyer, next lot.
- Display board
- Lot, seller, quantity, remarks and previous lot, live.
- FCI and movements
- Reporting status shown on every lot.
- Live lots on the phone
- Sold status updates as the ring moves.
- People per sale
- Bought, sold, totals, documents, checked-out status.
- Cart per customer
- One statement ready on the spot.
- Customer account
- Holding and CPH, movements, invoices, communications, documents.
- Ledger
- Every debit and credit, current balance, days to pay.
- Accounts
- Payouts and statements on the same page, with open and paid.
- 03
Statements and documents
- Statement builder
- Lots, commission, VAT, levies, tolls, extras, bulk discount, payout method, movements with herd number and CPH.
- Document set
- Statement, cattle tag list, movement notification. Routed to the printer or cheque printer.
- Print, email, PDF
- Preview and download.
- Delivery tracking
- Created, sent, delivered, opened, failed, for every email and SMS.
- SMS price reports
- Straight to sellers.
- 04
Post-sale
- Pay sellers in one run
- Bulk statements and payouts, exceptions flagged, BACS and cheque split, live progress.
- Payment posting
- Cash, cheque, card, bank transfer, credit. Batch by customer with outstanding shown while you post.
- Payments ledger
- Export, void, open the customer.
- Accounts export
- Sales journal and bank transactions, nominal codes, tax rates, sale-close check with mismatch warnings.
- Account view
- Nominal totals by sale or date range. Filter by VAT, trading, commission, levies, extras, adjustments, payments.
- 05
Debt
- Aged-debt table
- By customer in 0 to 6, 7 to 13, 14 to 20, 21 to 27, 28 to 34 and 35+ day buckets, with last payment.
- Debt by product and behaviour
- Trends and DSO.
- Chase in one action
- Statements or reminders to every debtor.
Platform
- Cloud-hosted
- No on-site server.
- One set of data
- Desktop and mobile, always in step.
- Reports
- Dashboard, sales, bidders, weighing, invoices, payments, payouts, debtors, ledger, accounting, product summary, sale counts, extras and adjustments, emails, SMS.
The back office lives in the cloud. The market stays live from any desk.
No server under the desk, no backups to remember, no IT contractor on sale-day retainer. Studio runs in the cloud, on the mart’s existing laptops, tablets and phones.
Live in weeks, not a six-month IT project.
Three things happen between signing and your first sale on Studio. We do the first two.
“They flew 4,000 miles to be in the building for our first sale, and stayed for the second. We opened on time and kept moving.”
- 01
We move your data.
Customers, holdings, account codes and open balances come across from whatever you run today. Checked against your last statements before anyone sells a beast on it.
- 02
We are there on sale day.
One of us sits in the office for your first sale, and the phone is answered by someone who knows marts for every sale after that.
- 03
Your team is trained on your sales.
Not on a demo mart. On your sheet, your customers and next Friday’s catalogue.
11 marts run their whole back office on Studio.
From MartEye, the sale-day platform live in 130+ marts across the UK, Ireland and the US.
England
3 marts
Drew & CoNorthallerton, North Yorkshire
Hexham Auction MartHexham, Northumberland
Norton & BrooksbankNorth Yorkshire
Ireland
3 marts
Denis Barrett AuctionsCork
Michael Doyle AuctionsCarlow
Morning AssociatesManorcunningham, County Donegal
Wales
4 marts
Bryncir Auction MartBryncir, Gwynedd
Herbert R Thomas (HRT)Bridgend
Morgan Evans & CoGaerwen, Anglesey
Ruthin Farmers AuctionRuthin, Denbighshire
United States
1 mart
Missouri Producers Stockyard & AuctionsEl Dorado Springs, Missouri
Plugs into what you already run.
Movements, tag reads and the accounts export go straight from the sale sheet. Nothing is typed twice.
Reporting and tags
Movements, FCI declarations and tag lists are filed from the sheet the moment a lot sells. Tags come in from the stick reader.
Accounts
Sales, purchases, payouts and receipts post as journals to the package you already use. Your accountant keeps their software.
Questions about Studio
What is Studio?
Studio is the whole back office for a livestock mart, run in the cloud. The sale sheet, buyers and sellers, statements, payouts, debtors, the accounts export and compliance reporting all live in one system, so nothing is typed twice.
How is it different from Studio Air?
Studio Air is the sale-day cataloguing app for the yard. It doesn’t do pricing or accounts. Studio is the whole back office. Most marts use both; Air feeds Studio.
Does it need a server in the office?
No. It runs in the cloud on whatever laptops, tablets and phones you already have.
What if the internet goes down during a sale?
The sale sheet lives on the server, not on a laptop in the office, so nothing is lost. Any phone on 4G keeps the rostrum going, and the office screens catch up the moment they reconnect.
How do we get our data out of our current system?
We do it. Customers, holdings, account codes and open balances come across from whatever you run today, and we check them against your last statements before your first sale on Studio.
Which accounts packages does it export to?
Xero, QuickBooks and Sage 50. Journals, not CSVs you have to re-map.
Who supports us on the first sale day?
One of us sits in your office for the first sale. After that the phone is answered by someone who knows marts, for every sale.
What does it cost?
It depends on your sale volume. Tell us roughly how many head you sell a year and we will give you a number on the first call.
Get started
Want the back office in the cloud?
Send us your email and we’ll walk you through Studio on a live sale sheet: your kind of sale, your kind of numbers.
No obligation. We'll email within a day to set up a time that suits you.