
Six Weeks, 4,000 Miles: From First Call to Opening Day at El Dorado Springs
How MartEye Studio prepared, adapted and supported its first US sale barn installation at El Dorado Springs, Missouri, in just six weeks.
Hartfield Auction Mart Ltd
Every lot, every buyer, before, during and after the sale. The office and the yard watch the same sheet.
Scan tags with the stick reader and they are on the sale sheet before the wagon is unloaded.
The clerk’s job is to keep up with the auctioneer.
When the last lot has gone through, Studio runs the checkpoint: every seller’s statement, BACS or cheque, emailed or printed, in one go, and flags the ones that need a human look first.
Hear it from the office, then see it on a live sale sheet.

Studio now lets you collect payments the moment the hammer drops. With PitchPay, you can request payment instantly — no terminals, no chasing, no delays. Just a link, QR code, or push notification, and they're sorted.
No cards. No account numbers. No chargebacks.
It's bank-to-bank — fast, secure, and FCA-regulated.
Once paid, the money lands straight into your account. Studio instantly matches the payment to the right buyer and updates their balance in real time.
It's fast, secure, and built right in.


Studio now lets you collect payments the moment the hammer drops. With PitchPay, you can request payment instantly — no terminals, no chasing, no delays. Just a link, QR code, or push notification, and they're sorted.
No cards. No account numbers. No chargebacks.
It's bank-to-bank — fast, secure, and FCA-regulated.
Once paid, the money lands straight into your account. Studio instantly matches the payment to the right buyer and updates their balance in real time.
It's fast, secure, and built right in.


How MartEye Studio prepared, adapted and supported its first US sale barn installation at El Dorado Springs, Missouri, in just six weeks.

After two and a half years in development, MartEye Studio officially launched last Friday with Hexham & Northern Marts — our very first live customer. From scanning sheep in the pens to emailing invoices post-sale, the full end-to-end system ran smoothly. Hexham’s team have been instrumental in shaping Studio with their feedback and support, and we’re proud to call them pioneers. This is just the beginning.

During COVID, marts were shut down and farmers’ stress levels shot up. Mart managers didn’t know what to do or where to start. But amongst the few good things that came out of COVID, online bidding was one of them.
Want Studio on your map?
A mart in Wales or a sale barn in Missouri. We’ll get you live. No server in the office, no six-month IT project.